Defined engagements for commercially important questions.
Each package provides a structured starting point, clear outputs and an executive-level view of the decisions required. Scope is adapted to the business context without turning the work into an open-ended consulting programme.
Commercial Growth Audit
CEOs, founders and investors who need an independent view of the current commercial setup before committing to a larger change programme.
Growth performance is below ambition, but the organisation does not yet have a shared view of the causes or priorities.
- Current-state commercial assessment
- Key growth blockers and dependencies
- Immediate improvement opportunities
- KPI and information gaps
- Prioritised action plan for leadership
Go-to-Market Reset
Businesses preparing for growth, a product launch, a new segment or international expansion.
The company has commercial activity, but target customers, proposition, messaging, channels and team responsibilities no longer form one coherent system.
- Priority customer and market framework
- Refined value proposition
- Messaging hierarchy
- Agreed funnel logic
- Channel priorities
- Go-to-market execution roadmap
Brand-to-Revenue Sprint
Companies with a credible offer but an unclear, dated or undifferentiated market position.
Brand and messaging do not give customers, sales teams or partners a clear reason to choose the business.
- Positioning framework
- Brand and market narrative
- Messaging hierarchy
- Customer-facing claims and proof points
- Direction for content, campaigns and sales enablement
Retention & Revenue Leakage Review
SaaS, telecom, IT, subscription and service businesses with material recurring or renewable revenue.
Churn, pricing gaps, weak renewals or missed expansion opportunities are reducing revenue quality.
- Retention and leakage diagnosis
- Priority customer segments
- Pricing and repricing opportunities
- Renewal improvement actions
- Retention and customer growth plan
Fractional CMO/CRO
Companies that need experienced commercial leadership but are not ready for, or do not currently require, a full-time executive appointment.
Important commercial decisions and teams need stronger leadership, challenge and governance during a period of growth or change.
- Agreed commercial priorities
- Regular executive review cadence
- Clearer decision ownership
- Stronger marketing and sales alignment
- Progress oversight and leadership support
Need a different starting point?
The packages are designed to make the first engagement clear, not to force every business into the same template. We can adapt the scope where the commercial question requires a different combination of expertise.