Fractional CMO & CRO Advisory
Add experienced commercial leadership without immediately building a full-time executive function.
We support CEOs, boards and leadership teams that need experienced marketing and revenue guidance during a critical stage of growth, change or expansion.
Scope of advisory
- CEO and board-level commercial advisory
- Go-to-market and growth governance
- Marketing and sales leadership support
- Commercial prioritisation and decision preparation
- KPI and dashboard review
- Team structure and capability development
- Senior mentoring and challenge
- Campaign, launch and transformation oversight
- Agency and partner governance
- Interim support during executive transition
Typical outputs
- Clear commercial priorities and decision agenda
- Executive review and governance cadence
- Leadership alignment across marketing, sales and product
- KPI and performance framework
- Team and capability recommendations
- Oversight of agreed strategic initiatives
- Structured handover to a permanent leader where relevant
FAQ
- What is the difference between a fractional CMO and an adviser?
- A fractional leader usually carries a defined operating mandate and participates in regular management routines. An adviser provides challenge, expertise and decision support without taking day-to-day ownership. The engagement can be designed around either model.
- Can you manage our team directly?
- Yes, where the mandate requires it and responsibilities are clearly agreed. In other cases, we work through the CEO or existing functional leaders.
- Is the service suitable for investors or boards?
- Yes. It can support commercial due diligence, portfolio-company growth reviews, leadership challenge and preparation for a major commercial decision or transformation.